Markup Calculator
Calculate selling price from cost and markup percentage. See your equivalent profit margin, dollar profit, and how your markup compares to industry benchmarks for retail, restaurants, SaaS, and more.
Disclaimer: This calculator provides estimates for educational purposes only. It does not constitute financial advice. Consult a qualified financial professional for business decisions.
Quick Facts
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How to Use This Calculator
- Enter the cost of your product or service.
- Enter your desired markup percentage.
- Click Calculate to see the selling price, profit, and equivalent profit margin.
- Select an industry from the dropdown to compare your markup against benchmarks.
The Formula
Selling Price = Cost × (1 + Markup% / 100). Profit = Selling Price - Cost. Margin% = (Profit / Selling Price) × 100. Note: 50% markup = 33.3% margin; 100% markup = 50% margin.Frequently Asked Questions
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50% markup on a $100 item means selling at $150 (profit/cost). The margin on that same sale is 33.3% (profit/revenue). Markup is always higher than margin for the same transaction.